Recent research shows that more than 3.8 billion people are active across various social media platforms. Another report shows that a typical human spends an average of 144 minutes on various social media platforms every day. This can be an excellent market for your iGaming business if you understand how these platforms work.
However, these social media platforms are not created the same. Posting on social media is not enough. You need to know how to optimize your content and how to do it right. No need to worry because Martim Nabeiro, an iGaming expert and social media marketer (you can link up with him here), explains the best social media platforms for an iGaming platform:
This is the biggest social media platform, with more than 2.7 billion active users every month. It remains the best for social media ads due to its easy-to-use interface and a massive following. It is a conversational platform, and you thus have to create conversational content.
Recent advancements such as Facebook Live are making it easy for people to stream live iGaming action and increase interaction. You can also create dedicated Facebook groups for your iGaming platform, where you will interact with your followers on a timely basis. A Facebook account for a platform such as 888 casino can give insights on how to market your venture.
What started out as a photo-sharing platform has turned out to be a marketing giant in the social media space. The platform has gone through a transformative journey since Facebook acquired it in 2012. Instagram has more than 1 billion users, making it the 4th largest social media site based on users.
The fact that Instagram is a visual platform makes it one of the best to market an iGaming platform. Photos in the form of screenshots and videos will make it easy to showcase your products. The Instagram stories also come in handy if you want to keep your followers updated on your platform.
This platform was previously dedicated to corporates and other professionals. However, recent developments have made this platform somehow similar to Facebook and thus making it conversational. Recent developments such as groups and LinkedIn stories are making it easy to advertise products.
Gambling has now become mainstream and is no longer viewed as an activity for the ‘lost’ in society. You can create a LinkedIn account or page where you will attract followers. You can also take advantage of the premium services, where you will promote your iGaming platform. Remember to network with like-minded people on the platform.
This platform has been there since 2006 and has gone through a massive transformation to become what it is today. Twitter has more than 330 million users, of which 145 million of them active daily.
Twitter’s character limit makes it an awesome platform for those who want to go direct to the point. You can even create a thread of tweets if the content you want to share exceeds the set character limit. You can share images and videos accompanied by short captions when marketing your iGaming platform.
It is one of the forums that attract tech-savvy individuals and people from all walks of life. People will pose questions on the forum and open-up discussions.
The beauty of Reddit is that it allows you to create a profile optimized for your casino business. You can thus be alerted when questions are posted and be among the first to respond. You can always link back to your iGaming platform and enjoy the traffic.
Above are some of the tested social media platforms you can use as an iGamer business or casino marketing agency. On top of marketing, you can use these platforms to share betting tips and also educate your followers.