Pet News and Views

For Jaclyn Sharp, the logo came before the product. When she created Imposter, a line of faux fur fashions, she wanted to make sure that everyone was aware that the fur she sported and designed was not real. So, each garment comes with a visible decorative IM embroidered on it.

“The fur looks so real, that a furrier asked me what type of fur it was,” she explains. “I wanted something beautiful and soft to the touch. And I wanted everyone to know that no animals were harmed in the making of these products. Imposter gives people a viable alternative. There are no excuses for wearing fur.” [...]